Celebrate Our Fair's WFA Achievement Awards

Western Fairs Association (WFA)

The goal of the Western Fairs Association’s (WFA) Achievement Awards Program is to recognize excellence and share new successful ideas and programs as many of the best ideas are inspired from others. The primary purpose of this program is to facilitate, share, and promote great ideas, so we can create a helpful resource to guide our programs for next year and, of course, organize a better Fair for the community.

After over 500 entries from over 30 Fairs, the San Mateo County Fair staff is honored to receive such prestigious awards from their peers in the industry and is proud to share our accomplishments with all who have collaborated with us and celebrated at the annual Fair.

Please see below for the WFA awards that the San Mateo County Fair has received!


First Place: 

  • Give it your Best Shot- Animals
  • New Sponsorship Program (Selfie Museum “Celebrate your Self-ie” sponsored by the San Francisco Chronicle)
  • Single Radio Ad Foreign Language
  • Television Advertising Series
  • Fair Program/Schedule
  • Foreign Language Television Ad 

Second Place:

  • Cultural Marketing Campaign (Latin Bay Area, Hispanic Market Reach)
  • Give It Your Best Shot- Entertainment & Grounds Acts
  • Volunteers (Call outs for Volunteers via Social Media and Flyers)
  • Digital Marketing Campaign (Increase Facebook Pre-Sales)
  • New Cultural Program ( Pacific Islands Day)
  • Outdoor Advertising Campaign (Digital Billboard Displays)
  • Give It Your Best Shot- Carnival

Third Place : 

  • New Event, Exhibit or Program (Jr. Chefs)
  • Fairtime Advertising Poster
  • New Community Outreach Program (Family Pride Day)
  • Give It Your Best Shot - People
  • Television Advertising

First Place Awards:

  • Fair Time Innovative Marketing Strategy: New pre-sales strategy in 2018 that included bigger than normal discounts to early bird ticket buyers
  • Fair Time Program/Schedule: Print and online visitors’ guide (schedule) redesigned and formatted in 2018
  • Year-Round Logo: San Mateo Event Center logo

Second Place Awards:

  • Digital Marketing Campaign: One-minute videos about fair food, animals, and the carnival
  • New Community Outreach Program: Parade float designed for a local community parade  
  • Other Advertising Campaign: Daly City centric campaign
  • Printed Marketing Campaign: Newspaper advertisement promoting the 2018 fair
  • Social Media Campaign: Fair time Facebook live episodes titled “Mackenzie’s Fair Faves”

Third Place Awards:

  • Fair Time Theme: “We Build the Fun” 2018
  • New Children’s Program: Kids Area in Expo Hall that included life-size games
  • New Community Outreach: San Mateo Labor Day at the Fair celebrating the San Mateo Labor Council
  • New Event or Exhibit:  Media sneak preview event the day prior to fair opening.
  • Single Radio Advertising:  Fair time :30 radio spot featuring “Booklet” the pig
First Place
  • Guest Services
  • Printed Marketing Campaign
  • Radio Advertising-Single Radio Ad

Second Place
  • Photo Contest-Animals
  • Inspiring Collaborations
  • Interim Event Rental Innovative Marketing Strategy or Concept
  • Interim Rentals
  • New Children’s Program
  • New Event, Exhibit, or Program
  • New Sponsorship Program
  • Non-Profits
  • Outdoor Advertising Campaign

Third Place
  • Fair Program/Schedule
  • New Community Outreach Program
  • New Exhibits Competition
  • Social Media Campaign
First Place
  • Newspaper Ad
  • Fair Logo
  • New Featured Event, Exhibit or Program for the Life Size Mouse Trap

Second Place
  • Outdoor Advertising

Third Place
  • Magazine Ad
  • Fairtime Advertising Poster
  • Event within Event for Senior Day with the Rosies the Rivters
  • Inspiring Collaborations for our partnership with the Domini Hoskins Black History Museum
First Place
  • Television Advertising
  • Inspiring Collaborations for our partnership with the San Mateo County Public Health Nutrition department

Second Place
  • Fairtime Website
  • Any Other Video used to Promote our Fair
  • Mobile Marketing
  • Newspaper Ad-Black & White
  • Magazine Ad
  • Outdoor Advertising
  • New Featured Event, Exhibit or Program for the Domini Hoskins Black History Museum

Third Place
  • Facility Website
  • Electronic Newsletter
  • Printed Newsletter
  • Exhibits Competition for Literary Department
  • New Use of Innovative Technology for our Banner Printing Machine
  • Anything Goes Category for our repurposing of dressing rooms
First Place
  • Fairtime Website
  • New Innovative Use of Technology for our 2014 Fair App
  • Exhibits-Competition for our new Scarecrow Competition in Sustainable Living
  • Outdoor Advertising
  • Any Other Advertising Piece
  • Employee Recognition, Retention or Hiring

Second Place
  • New Children’s Program for the SNAP Grant
  • Crisis Management
  • Exhibit-Display Method or Prop for our Birdhouse display
  • New Featured Event, Exhibit or Program for the Art Wall
  • Volunteers
  • New Conservation Program for the Deconstruction E-Waste area
  • New Agriculture Program for the Agri-Tourism Exhibit with the San Mateo Farm Bureau
  • Electronic Newsletter
  • Inspiring Collaborations for the collaboration with the Healthy Food Fare

Third Place
  • E-Blast
  • Radio Advertising for 3 Single Radio
  • Newspaper Ad-Black & White
  • Sponsorship
  • Printed Newsletter

Celebrate Our Fair's IAFE Awards

Western Fairs Association (WFA)

Best of Show: Hall of Honor Communications Awards

The fair scoring the highest total in three separate categories (Best Marketing Campaign excluded) will be awarded the Best of Show award. This recipient will receive a special award at the Annual IAFE Convention.


1st Place: Hall of Honor Communications Awards - Souvenirs and Commemorative Items

San Mateo County Fair Face Masks



1st Place: Hall of Honor Communications Awards - Out-of-the-Box Marketing/Promotion

Get Vaccinated at the Fair


2nd Place: Hall of Honor Communications Awards - Social Media


2nd Place: Agricultural AwardsAgricultural exhibitor events, awards, participation incentives or retention programs.

Livestock Corner Section in Fair Newsletter and on Social Media


The San Mateo County Fair received a First Place Award of Excellence in the Hall of Honor Communications contest in the category of Television at the 129th annual International Association of Fairs and Expositions (IAFE) convention. The Hall of Honor Communications contest received 889 entries, showcasing a vast array of promotional tactics used at fairs across the world.

Thank You To Our 2021 Sponsors!

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Mattress Firm
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Belle A Vie
Cal Train
Wells Fargo
Direct TV
Spare The Air

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